Sunday, January 16, 2011

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In  one of my previous posts, I said that soon on internet we will see the video ads, well that time has come sooner than later. I was visiting the site of New York Times and on the right side i saw a video playing, it got my eye and when i clicked that video clip it landed on the web site of the company whose ad was being played there
The landing page was of Bnp Paribas a bank. So it seems that the bank has taken an initiative in the field of advertising. This bank has started the trend and many will follow this. This is very good strategy, when you log into the site, you will listen sounds and the video playing your attention will automatically be diverted to the ad playing. And its not hust in Ny times web site, today I saw a similar type of advertisement in another site.
This trend is becoming popular very rapidly... This has bring all new era in the field of advertising, will it bring any threat to the television operators, or all the TV channels would shift to online??? Only time will tell..
Visit nytimes.com to see this ad. NyTimes
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Video Ads on Websites

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The ICC World Cup is scheduled in February 2011 and this time Asia is the host for this prestigious tournament, the final of the cup would be held in India.
These tournaments are the feast for advertiser because they are viewed by thousand of audience and the interest level is maximum in these days. . .
When it comes to Pakistan, Pepsi and Coke are the two biggest rivals .. both tries to gain the maximum share of market...
traditionally Pepsi is the major advertiser and sponsor of Pakistan cricket team.. i don't know about this time...
BUT Coke is clearly outrunning PEPSI in advertising .. Coke has already started its world cup campaign with very good ad that arouse some zeal.... Pepsi is known for making such ads but this time Coke has overrun Pepsi in its campaign...
Pepsi has not started its campaign for the world cup yet.. i reckon it will start in early 2011.. but how much share would it loss by waiting for such a long  time...??
Only time will tell..
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ICC WORLDCUP 2011 AND COCA COLA CAMPAIGN

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Search Engine Optimization techniques are widely used by many websites to promote their website and the products they are offering, The key elements of SEO are blog writing, content optimization, fourm posting, directory submission and blog commenting. The SEO methods are less costly and more effective. The research has shown that mostly people don't visit the sites or links which are paid placements. 
While searching on search engine say Google.com most of the searchers don't click on the links which are displayed under Ads. So it seems that displaying ads via Google is not very effective.
SEO brings another advantage to the advertisers. Where Google charges per click on the ads which are displayed through Adwords on blogs, the blog commenting technique is a free way of posting your link on the related blog, and it is not an ad as well so more chances that your customer will click on the link you have given on the certain blog.. Does these techniques are the threat to Google Adword program? to some extent it is , because when more and more people knows about these techniques they will make use of them and save their money. Because saving money is most important thing for any businessman in this era of economic melt down. 
Social Media Marketing via Facebook and Twitter is very strong as well, where Facebook is using Google Adsense program to earn lots of dollars, Twitter has no such program. Twitter and Facebook are widely used by all SEOs to increase the traffic of their sites. 
Internet is spreading like a web very rapidly so as the advertising techniques, internet has made advertising more cheap and effective. And this emerging field of SEO/SEM are going to be very popular in few more years... It has changed the pattern of advertising this can be little deceiving as well because all the SEOs are operating as normal users some are faking as fans of certain teams, some are operating as geeks .. It is very difficult to pin point the difference between SEO and the normal user. This is the reason that SEO techniques has been very effective over a passage of time...
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Search Engine Optimization ... Thats advertising..!!

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