The ICC World Cup is scheduled in February 2011 and this time Asia is the host for this prestigious tournament, the final of the cup would be held in India.
These tournaments are the feast for advertiser because they are viewed by thousand of audience and the interest level is maximum in these days. . .
When it comes to Pakistan, Pepsi and Coke are the two biggest rivals .. both tries to gain the maximum share of market...
traditionally Pepsi is the major advertiser and sponsor of Pakistan cricket team.. i don't know about this time...
BUT Coke is clearly outrunning PEPSI in advertising .. Coke has already started its world cup campaign with very good ad that arouse some zeal.... Pepsi is known for making such ads but this time Coke has overrun Pepsi in its campaign...
Pepsi has not started its campaign for the world cup yet.. i reckon it will start in early 2011.. but how much share would it loss by waiting for such a long time...??
Only time will tell..
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