Repositioning of Hashmi Surma

In Pakistan, Hashmi surma is the oldest brand of surma and it is largly used by the people. surma traditionaly is used in villages and the people of lower middle class of Paksitan this is any way the perception of surma that is why you wouln't see many girls wearing surma in their eyes, but now Hashmi Surma is trying to change this perception, they are trying to make it as a symbol of fashion just like anyother cosmetic just like lipstick and eyelashes etc.

Hashmi Surma is now targeting the high class to sell their product and for that, they have used the right medium. Hashmi surma gave a quarter page ad in the fashion page of The News... the readers of The News are high class and business people by giving the quarter page ad at the fashion page is clear that they are trying to repositon their product as a high quality fashion accessory...But just advertisement is not necessary they need to change the packing and packaging of their product .. becasue its packing is very ordinary... with littel change in it they will be successful in their aim of repositioning surma in the minds of customers