WALLS CHANGING PEOPLE BEHAVIOR

Walls ice cream is changing the rules of the game through its advertisement, Omore ice cream which claimed of becoming market leader within five years has been over tuned by walls through the power of advertisement. walls has been advertising heavily since July, and now when winter started, it was expected that the there would be no advertisement of ice cream or cold drinks because people behavior changes in winter season and there is no propensity of buying ice creams or cold drinks specially in northern Punjab region.

But the walls has discovered an all new market now it is promoting ice cream in winter season as well and the ads are made so to convince people to eat ice cream no matter its winter or summer. This is a great move by walls ice cream to boost its sale and capture the market. This type of strategy was used by Nescafe' when it was advertising coffee in summer and convincing people to take coffee in summer as well...

These companies are changing the behaviors of people to increase the sales of its products, and through effective advertisement they have been able to meet their target....

NOW the interesting would be to see how Omore is gonna respond to that, Omore is still using the similar advertisement and there has not been any innovation in ads since its launch... how Omore will respond to this is a big question mark??