It is evident from the advertising campaings of Ufone, Djuice and Zong that their major focus is on youth of Pakistan, they are targeting people around 18 years and so on... The focus of these brands is on more sms packages and night package that attract the youngster of Pakistan mostly university and college going students.. we can say that the focus of these brands is on students and they show the students in their ads as well.. and there is tough competition among these brands..
WARID since it was launched in Pakistan, gained attraction of older population around 30 to 40 years.. warid for different reasons never attracted the youth as Djuice or Ufone has attracted because of their commercials.. Now warid has decided to keep its market and is focusing on more mature audience.. In warid ads mostly marred women are shown so they are targeting that market...
MOBILINK after hiring Ali Zaffar seemed to have recaptured the market of young people.. but this move wasnt much affective .. Mobilink tried to attract youth by making some funny and some emotional ads...
But now it seems that Mobilink is also leaving that market... And in young audience the rule of 2 will prevail i.e., two brands become leaders these are ufone and djuice...
BUT THIS IS SUCH A HUGE MARKET THAT BOTH WARID AND MOBILINK WILL TRY HARDER TO CAPTURE THAT MARKET... LETS SEE WHAT THEY WILL DO IN NEAR FUTURE.... :p
WARID since it was launched in Pakistan, gained attraction of older population around 30 to 40 years.. warid for different reasons never attracted the youth as Djuice or Ufone has attracted because of their commercials.. Now warid has decided to keep its market and is focusing on more mature audience.. In warid ads mostly marred women are shown so they are targeting that market...
MOBILINK after hiring Ali Zaffar seemed to have recaptured the market of young people.. but this move wasnt much affective .. Mobilink tried to attract youth by making some funny and some emotional ads...
But now it seems that Mobilink is also leaving that market... And in young audience the rule of 2 will prevail i.e., two brands become leaders these are ufone and djuice...
BUT THIS IS SUCH A HUGE MARKET THAT BOTH WARID AND MOBILINK WILL TRY HARDER TO CAPTURE THAT MARKET... LETS SEE WHAT THEY WILL DO IN NEAR FUTURE.... :p
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