Video Ads on Websites

In  one of my previous posts, I said that soon on internet we will see the video ads, well that time has come sooner than later. I was visiting the site of New York Times and on the right side i saw a video playing, it got my eye and when i clicked that video clip it landed on the web site of the company whose ad was being played there
The landing page was of Bnp Paribas a bank. So it seems that the bank has taken an initiative in the field of advertising. This bank has started the trend and many will follow this. This is very good strategy, when you log into the site, you will listen sounds and the video playing your attention will automatically be diverted to the ad playing. And its not hust in Ny times web site, today I saw a similar type of advertisement in another site.
This trend is becoming popular very rapidly... This has bring all new era in the field of advertising, will it bring any threat to the television operators, or all the TV channels would shift to online??? Only time will tell..
Visit nytimes.com to see this ad. NyTimes