Where is Omore???

At the begining of this summer, there was buzz all over the Paksitan about the successful launch of Omore Ice cream, Omore did extravagant preliminary advertising to promote its product and it is estimated that preliminary advertising was of more than Rs. 50  milions. With this sort of advertising they successfully established the brand name and the launch of ice cream was at the perfect time ( start of summer season). omore was able to get the attention of custoemers and it build the initial customers. 

The hype of Omore ice cream was so much that the marketing executives of omore was claiming to get the 30 to 40 percent market share in this year. 

At the time omore was launched, there was very minor advertisement of walls ice cream. But right after launch of omore, Walls started advertisement targeting children its first ad was of paddle pop pirator with great theme from "Pirates of Carebian" this advertisement campaign helped walls in retaining customers and stop them to switcht to omore. 

At the time wall was doing theme advetising, omore's ads were irritating, omore still was every where television, radio, bill boards and news papers so as walls was. 

Now when summer was at its peak wall started promoting moo cone with another gr8 ad at that time walls was promoting its product; omore was no where to be seen ... so walls was able to retaing its position in market ..

Now when the month of Ramzan has started, every company is capitalizing and relating their products with ramzan but still at this month, walls has made its commercial relating to ramzan but Omore's commercial is no where to be seen...now walls is penetrating the market and it has proved why it is the market leader... Omores hype was just like a baloon which now brusted and now its no where... it seems that omore donot have budget of advetising at it would be difficult for omore to retain market share which they captured from the preliminary advetrtising