Search Engine Optimization techniques are widely used by many websites to promote their website and the products they are offering, The key elements of SEO are blog writing, content optimization, fourm posting, directory submission and blog commenting. The SEO methods are less costly and more effective. The research has shown that mostly people don't visit the sites or links which are paid placements.
While searching on search engine say Google.com most of the searchers don't click on the links which are displayed under Ads. So it seems that displaying ads via Google is not very effective.
SEO brings another advantage to the advertisers. Where Google charges per click on the ads which are displayed through Adwords on blogs, the blog commenting technique is a free way of posting your link on the related blog, and it is not an ad as well so more chances that your customer will click on the link you have given on the certain blog.. Does these techniques are the threat to Google Adword program? to some extent it is , because when more and more people knows about these techniques they will make use of them and save their money. Because saving money is most important thing for any businessman in this era of economic melt down.
Social Media Marketing via Facebook and Twitter is very strong as well, where Facebook is using Google Adsense program to earn lots of dollars, Twitter has no such program. Twitter and Facebook are widely used by all SEOs to increase the traffic of their sites.
Internet is spreading like a web very rapidly so as the advertising techniques, internet has made advertising more cheap and effective. And this emerging field of SEO/SEM are going to be very popular in few more years... It has changed the pattern of advertising this can be little deceiving as well because all the SEOs are operating as normal users some are faking as fans of certain teams, some are operating as geeks .. It is very difficult to pin point the difference between SEO and the normal user. This is the reason that SEO techniques has been very effective over a passage of time...
You see lots of these companies that advertise "200 directory submissions for $30", has anybody used one of these companies and more importantly do they work?
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