Advertising is all about brining new ideas of delivering messages and provoking customers to take desired action. In Pakistani advertising industry, there is fierce competition when it comes to the advertisement of mobile phone companies. Every company is spending billions of rupees in advertisement, and bringing new ideas.
ZONG is the only companies that has been setting trends in advertisement, since its launch, ZOng's ads have been different from the other cellular companies, when others were using jingles, zong shifted the trend by using jingle less advertisements and focused on simple communication. Now the creative team of the zong has come up with another different and trend setting idea.
the zong has made black and white ad with effects of old picture to advertise the new package. The zong has used the concept of charlie chapplin to communicate the message. the character in the add are not saying a single word rather just acting similar as in charlie chaplin or pink panther movies, and the message is communicated by simple voice over.
The ad is effective and is shows the importance of creativity and idea in advertisement, this is indeed a big idea because it is unusual and different no other company has thought about it before,
From the past two years the looking from the prospective of an advertisement critique, the advertisement of zong is the best as compared to other advertisements in telecom sector of Pakistan.
Zong is using creative ideas and is thus successful in term of making the right ads for the target market...
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