PEPSI and COKE are the two biggest rivels in beverage industry in the world. Both are competing head to head for approximately two centuries. These two companies compete with each other with the powe of advertisement.
The fierce competition between the companies has given rise to many big ideas in the advertisements of both the companies and bold steps. Coke some decades ago changed its traditional formula to capture the market but it had negative impact and PEPSI celebrated that day as their victory. For last two decades, PEPSI has been fierce in its advertisements and had even outrunned Coke in Asian market. But Coke came strong with the begining of new millenium and with attractive advertisement it is enable to regain the market share.
Coke has made so many brilliant ads and captured the marke that Pepsi had to take major steps to regain its glory and market share.
In early 2010 PEPSI has taken a very bold and risky step whcich no one has imagined. In order to regain its share, PEPSI changed its traditional Logo.
Coke had learnt a bitter lesson when it changed its formula now the time will tell how the PEPSI's loyal customers will react to this strategy of PEPSI... is this the victory of COKE finally after so many years or the war has taken to the new level... The time will tell..
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