JazZ has now started comparative advertising, in its latest advertisement, JazZ has made fun of ufone's ad and the package as well, Now Ufone got the taste of its own medicine... But considering the ad made by the jazZ,, they have used to same fonts and the same graphics as is used by the Ufone... JazZ has made an effort to regain the market of youngsters by displaying that ad.... but there is one major issue from advertising point of view...Jazz in this particular ad has given free advertisement to ufone by using the same fonts and also saying out loud the package of Ufone....
Comparitive advertising is good strategy but you have to be very careful not giving free advertisement to the other brand.. In pakistan it is seen many a times while doing comparitive advertising, brands give free advertisement to other brands...
ANd there is one other issue ... JazZ has now announce an open war with Ufone.. now Ufone will react to that big time and it would be intersting to watch.. NOw the jazZ's marketing team will be very busy for next few months...
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