Ufone VS JazZ

The competition between ufone and mobilink jazz is heating up.. we can also refer it as a war between ufone and jazz.. Mobilink Jazz started this war when it mocked ufone commercial and directly attacked Ufone.. as expected Ufone has done a counter attack by mocking and making fun of jazz's package and commercial as well...
Now there is clear war going on between these two brands both are making fun of each other and mocking each others slogans and commercials... the competition is always considered as healthy because during competitions brands bring new ideas and take risks to out run the competing brands....
Looking at the telecom sector advertising in Pakistan one brand has to compete with three other major brands.. but now ufone and jazz are clearly competing with each other and they are paying less or no attention to the other brands....
This war between ufone and jazz will give major advantage to Telenor... Telenor has never done comparative advertising in the past..it focus on its own brand image and service it provide indifference to other brands..
Zong wil also gain some advantage... it has started its comparitive advertising campaign once again of sim portability it may not be successful under such circumstances but its worth a shot... ZOnd need to focus more on its services and packages it is providing rather than sim portability...